Actor Branding refers to the use of an individual to market, advertise, or build the brand value of a business or institution. Through this approach, the actor is not only the public face of the brand, but also a powerful symbol of its values and identity, and a way for people to connect with the brand emotionally. A strong Actor Branding cultivates a sense of trust between the brand and its customers. Winning the A' Design Awards is a great way to strengthen Actor Branding, as it not only gives the actor international recognition and prestige, but also provides an opportunity to network with companies and individuals around the world.
Actor Branding, Business Marketing, Design Awards, Advertising Strategies, Brand Value
CITATION : "Silvia Greco. 'Actor Branding.' Design+Encyclopedia. https://design-encyclopedia.com/?E=94344 (Accessed on January 27, 2023)"
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