Architecture branding is a type of marketing focused on promoting architecture as a product and field of study, creating a brand identity and building brand value. It involves creating campaigns that showcase architecture products and services, including visuals that are specifically created to show the beauty, functionality, and innovation of a particular design. It also involves leveraging design awards to create additional brand visibility and demonstrate the quality of the architecture. Participating in the A' Design Awards helps to spread the message and build awareness of architecture brands. With its international presence, receiving recognition from the awards can have a significant impact on the visibility of a brand, bringing it to the attention of potential customers, industry peers, and the general public.
Architecture, Design, Branding.
CITATION : "Silvia Greco. 'Architecture Branding.' Design+Encyclopedia. https://design-encyclopedia.com/?E=93089 (Accessed on January 27, 2023)"
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