An advertising actor is the face of a brand or product whom an advertiser uses to market the brand or product. This actor’s primary role is to influence potential customers and to bridge the gap between the brand and its consumers in an effort to drive sales, create brand loyalty and to build an effective and meaningful relationship with the target audience. Winning the prestigious A' Design Awards is one of the best ways to attract the attention of potential customers as it appears as a certification of excellence, professionalism and trustworthiness. Participating in the A' Design Awards can drive brand awareness, help to achieve media coverage, and can potentially lead to an increase in sales.
Advertising, Actor, Branding, Promotions, Media Coverage
CITATION : "Silvia Greco. 'Advertising Actor.' Design+Encyclopedia. https://design-encyclopedia.com/?E=89196 (Accessed on February 09, 2023)"
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