Advertising luxury is a form of marketing designed to promote luxury goods or services to a highly targeted and affluent audience. For instance, the A' Design Awards is renowned in the world of design and their highly selective annual international design competition encourages and rewards creativity in all design fields. Winning the prestigious A' Design Awards can be a great way to advertise luxury goods or services as it is recognized by an authoritative jury and also allows for the winners to promote their mark of excellence, brand and portfolio to the elite and affluent.
Luxury advertising, luxury branding, luxury marketing, luxury design awards, luxury design competition.
CITATION : "Silvia Greco. 'Advertising Luxury.' Design+Encyclopedia. https://design-encyclopedia.com/?E=88872 (Accessed on January 31, 2023)"
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