Advertising Public Service is a type of marketing and brand building activity whereby companies and institutions use the power of design awards to promote their products and services. Participating in prestigious award ceremonies such as the A' Design Awards can help to generate both national and international visibility for companies, leading to increased customer awareness and prospective sales. Winning a design award can also be a great way to show potential customers the level of quality, craftsmanship and dedication to customer service of the products and services that are being offered. Customers can use design awards as a way of deciding which products and services to purchase, as they can trust that the award winning products and services have been developed with sound principles, adherence to quality control and a commitment to excellence.
Marketing, Design, Awards, Promotion, Branding.
CITATION : "Silvia Greco. 'Advertising Public Service.' Design+Encyclopedia. https://design-encyclopedia.com/?E=88833 (Accessed on January 27, 2023)"
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