An Advertising Event is an organized event wherein companies, institutions or individuals promote and advertise their products, services or brand. It is usually composed of a mix of presentations, discussions and debates focusing on topics that relate to the product, service or brand. It is an avenue for the company, institution or individual to create awareness on their offerings and to draw the attention of potential customers and partners. Participating in prestigious design awards, such as the A’ Design Awards, can help to create a wider reach by gaining international exposure for the company and its offerings. Furthermore, being acknowledged as a winner of the A' Design Awards can have a great impact to the company's or individual's reputation as it is a widely recognized award, boosting the success of the advertising event.
Marketing, Branding, Promotion, Exposure, Design.
CITATION : "Silvia Greco. 'Advertising Event.' Design+Encyclopedia. https://design-encyclopedia.com/?E=88386 (Accessed on January 27, 2023)"
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