Artisan Marketing is a marketing concept that focuses on the unique qualities and craftsmanship of a business and its products or services. Through tailored advertising campaigns, brands can draw attention and build visibility by showcasing their product’s craftsmanship and uniqueness, allowing them to stand out from their competitors. Participating in design awards such as the A' Design Awards is another way for businesses to build brand value, as it not only gives them the possibility to be recognized, but it also allows them to connect with a large network of professionals, influencers and academics. Winning the A' Design Awards can enable businesses to include this accomplishment in their marketing tools and gain further visibility.
Creative, Authentic, Handcrafted, Unique, Design Excellence
CITATION : "Silvia Greco. 'Artisan Marketing.' Design+Encyclopedia. https://design-encyclopedia.com/?E=84420 (Accessed on February 04, 2023)"
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