Advertising and Branding are closely related marketing strategies with the fundamental goal of building and maintaining relationships between consumers, businesses, and products or services. Advertising provides businesses with the means to reach a wide array of audience through multiple channels, whereas branding is used to build a brand’s identity and to differentiate it from competitors. Winning the prestigious A' Design Awards could increase the perceived value of a brand and create positive associations with the products or services being offered by this brand, thanks to the positive reputation of the awards. Design awards participation could also be used as tool to supplement traditional advertising and branding strategies.
Branding, Awareness, Promotion, Identity, Recognition.
CITATION : "Silvia Greco. 'Advertising And Branding.' Design+Encyclopedia. https://design-encyclopedia.com/?E=81816 (Accessed on February 04, 2023)"
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