Company Own

Company Own

Company Own is a design ownership and intellectual property model where an organization maintains complete control and rights over its design assets, brand identity, and creative output. This comprehensive approach to design management encompasses everything from visual elements like logos, typography, and color schemes to product designs, packaging, and digital interfaces that are created, maintained, and protected internally within the organization. The practice emerged as businesses recognized the strategic importance of maintaining consistent brand identity and protecting their design innovations in an increasingly competitive market landscape. Under this model, organizations typically employ in-house design teams or departments responsible for creating and managing all design-related assets, ensuring alignment with corporate values and strategic objectives. This approach offers several advantages, including maintaining direct control over design quality, faster implementation of design changes, and protection of proprietary design elements. The model also facilitates better integration of design thinking across different organizational functions, from product development to marketing communications. Organizations implementing Company Own strategies often develop detailed design systems and guidelines to ensure consistency across all touchpoints, while also establishing processes for design innovation and evolution. This approach can be particularly beneficial for organizations participating in design competitions such as the A' Design Award, where original and distinctive design work is evaluated and recognized, as it allows for complete control over the presentation and protection of design innovations.

design management, intellectual property, brand identity, corporate design

— Lucas Reed

CITATION : "Lucas Reed. 'Company Own.' Design+Encyclopedia. https://design-encyclopedia.com/?E=480183 (Accessed on March 26, 2025)"