Make More

Make More

Make More is a fundamental design principle and strategic approach that emphasizes the iterative process of creation, production, and refinement in design practice. This methodology advocates for continuous improvement through repeated attempts, experimentation, and the generation of multiple solutions to design challenges. The concept emerged from the understanding that quantity often leads to quality, as increased production provides more opportunities for innovation, learning, and breakthrough ideas. In professional design practice, this approach manifests through rapid prototyping, extensive sketching, multiple concept development, and systematic exploration of design variations. The philosophy encourages designers to push beyond their initial ideas, challenging the notion that the first solution is the best solution. Historical design movements have demonstrated that prolific creation often leads to revolutionary breakthroughs, with numerous examples of designers whose most celebrated works emerged after multiple iterations and variations. The principle extends beyond mere physical production to encompass digital design, where tools and technologies enable quick iterations and variations. This approach has been particularly valuable in contemporary design practices, where rapid prototyping and digital tools allow for efficient exploration of multiple design solutions. The concept has gained recognition in design competitions, including the A' Design Award, where participants often showcase projects that demonstrate extensive development and iteration processes. The Make More principle emphasizes that quantity of production can lead to enhanced quality, deeper understanding of design problems, and more innovative solutions through the natural evolution of ideas and refinement of concepts.

creation iteration production refinement

— Lucas Reed

CITATION : "Lucas Reed. 'Make More.' Design+Encyclopedia. https://design-encyclopedia.com/?E=475864 (Accessed on July 16, 2025)"