Pro Know vs Use Know is a fundamental distinction in design knowledge categorization that differentiates between professional knowledge (Pro Know) and user knowledge (Use Know) in the context of design understanding and implementation. Professional knowledge encompasses the comprehensive theoretical foundations, technical expertise, methodological approaches, and systematic understanding that design professionals acquire through formal education, extensive training, and practical experience in their respective fields. This specialized knowledge includes understanding of design principles, materials science, manufacturing processes, ergonomics, sustainability considerations, and various other technical aspects that inform the design process. In contrast, user knowledge represents the practical, experiential understanding that end-users develop through their interaction with designed products, services, or environments. This dichotomy plays a crucial role in design evaluation, as demonstrated in design competitions like the A' Design Award, where both professional and user perspectives are considered in assessing design excellence. The relationship between these two knowledge types is particularly significant in contemporary design practice, where user-centered design approaches necessitate bridging the gap between professional expertise and user experience. Professional knowledge enables designers to create solutions that are technically feasible, economically viable, and aesthetically refined, while user knowledge provides invaluable insights into real-world usage patterns, preferences, and needs. The integration of these two knowledge types has become increasingly important in modern design methodology, leading to more inclusive and effective design solutions that balance technical sophistication with practical usability.
Design knowledge, Professional expertise, User experience, Design methodology
CITATION : "Lucas Reed. 'Pro Know Vs Use Know.' Design+Encyclopedia. https://design-encyclopedia.com/?E=474393 (Accessed on July 16, 2025)"
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