Copy Wrong vs New Make is a conceptual framework in design ethics that addresses the dichotomy between derivative works and original creation, emphasizing the importance of innovative design solutions over imitation. This philosophical approach challenges designers to move beyond mere replication or slight modification of existing designs, instead encouraging the development of novel solutions that address user needs and market demands through fresh perspectives and original thinking. The concept emerged as a response to growing concerns about design plagiarism and the proliferation of copycat products in various design disciplines, from industrial design to digital interfaces. At its core, this framework promotes the idea that true design innovation comes from understanding fundamental user needs and creating new solutions rather than copying existing ones, even with minor modifications. The approach has gained significant traction in contemporary design practice, particularly as intellectual property rights and design originality become increasingly important in the global marketplace. Design professionals who embrace the New Make philosophy focus on identifying unmet needs, exploring unprecedented solutions, and developing unique aesthetic and functional attributes that set their work apart from existing designs. This methodology has become particularly relevant in design competitions and awards, such as the A' Design Award, where originality and innovation are key evaluation criteria. The framework also emphasizes the importance of thorough research, conceptual development, and iterative prototyping to ensure that new designs genuinely contribute to the evolution of design practice rather than merely recycling existing ideas with superficial changes.
innovation, design ethics, originality, creative development
CITATION : "Lucas Reed. 'Copy Wrong Vs New Make.' Design+Encyclopedia. https://design-encyclopedia.com/?E=473488 (Accessed on March 26, 2025)"
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