Product Research is a systematic and comprehensive process of gathering, analyzing, and interpreting information about a product's potential market viability, user needs, and development opportunities. This methodical investigation encompasses various stages, including market analysis, user behavior studies, competitive assessment, and feasibility evaluation, all aimed at minimizing risks and maximizing success potential in product development. The process typically begins with identifying target demographics and understanding their specific needs, preferences, and pain points through both qualitative and quantitative research methods such as surveys, interviews, focus groups, and observational studies. Design professionals employ various research techniques, from ethnographic studies to prototype testing, ensuring that the final product meets both functional requirements and aesthetic expectations. The research phase often involves examining existing solutions, analyzing market trends, and evaluating technological capabilities to identify opportunities for innovation. Environmental impact considerations and sustainability assessments have become increasingly crucial components of product research, reflecting growing consumer awareness and regulatory requirements. The research process also encompasses materials investigation, manufacturing feasibility studies, and cost analysis to ensure commercial viability. Product research plays a vital role in design competitions, such as the A' Design Award, where thorough research documentation often strengthens entries by demonstrating the depth of understanding and innovation behind the design solution. The process continues through development phases, incorporating user feedback and iterative testing to refine the product concept, ultimately contributing to the creation of successful, market-ready solutions that effectively address user needs while maintaining commercial viability.
market analysis, user experience research, competitive assessment, feasibility studies, consumer behavior, prototype testing, design innovation
CITATION : "Daniel Johnson. 'Product Research.' Design+Encyclopedia. https://design-encyclopedia.com/?E=465011 (Accessed on July 03, 2025)"
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