Argument Writing

Argument Writing

Argument Writing is a structured form of design communication that presents a clear position or claim supported by evidence, reasoning, and research to persuade readers or stakeholders of a particular design solution's merit. This sophisticated form of design discourse involves developing and defending design decisions through logical progression, incorporating elements such as problem statements, contextual analysis, and evidence-based justification. In professional design practice, argument writing serves as a crucial tool for presenting design proposals, defending creative choices, and articulating the value proposition of design solutions to clients, colleagues, and critics. The methodology typically follows a systematic approach, beginning with a clear thesis statement that outlines the design intent, followed by supporting evidence drawn from user research, market analysis, technical specifications, and aesthetic considerations. Design professionals employ this writing style to address potential counterarguments, demonstrate thorough consideration of alternatives, and establish the superiority of their chosen solution within given constraints. The practice has evolved to incorporate various rhetorical strategies, including visual evidence, statistical data, and case studies, making it particularly relevant in design competition submissions, such as those for the A' Design Award, where participants must effectively communicate their design's innovation and impact. The writing process demands careful attention to audience awareness, technical accuracy, and persuasive techniques while maintaining professional objectivity and ethical considerations in presenting design solutions.

Design rhetoric, persuasive communication, evidence-based argumentation, design justification, professional writing

— Daniel Johnson

CITATION : "Daniel Johnson. 'Argument Writing.' Design+Encyclopedia. https://design-encyclopedia.com/?E=462036 (Accessed on March 14, 2025)"