Le Coffret - Chambres D'Hôtes Visual Identity is an award-winning visual branding system that exemplifies the harmonious fusion of traditional Alpine architecture with contemporary design sensibilities. Created for a distinguished bed and breakfast establishment in Valle d'Aosta, Italy, this visual identity masterfully captures the essence of mountain hospitality through its sophisticated symbolism and thoughtful design elements. The centerpiece of the identity is a meticulously crafted logo that combines geometric abstraction with cultural heritage, featuring a circle symbolizing the celestial realm positioned above a triangle representing the mountainous terrain, collectively expressing humanity's aspirational journey skyward. The design's typography employs a modernized interpretation of the Onciale font, paying homage to the region's Celtic heritage while ensuring contemporary relevance. This visual identity system, which earned the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, demonstrates exceptional attention to detail in its reflection of the establishment's authentic architectural elements, including stone walls, wooden beams, and antique furnishings. The design successfully achieves its primary objective of creating an immediately recognizable and visually striking brand identity that resonates with the property's commitment to preserving traditional architectural elements while embracing modern design principles. The visual system's strength lies in its ability to communicate the essence of luxury mountain accommodation through a sophisticated combination of symbolic elements, typography, and cultural references, resulting in a cohesive and memorable brand presence.
visual identity design, luxury hospitality branding, mountain lodge aesthetics, Celtic typography adaptation, geometric symbolism, architectural brand identity
CITATION : "Adam Dawson. 'Le Coffret - Chambres D'Hôtes Visual Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=455896 (Accessed on June 07, 2025)"
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