Luhua Xiaomo Sesame Oil is an innovative packaging design that revolutionizes traditional sesame oil presentation through its distinctive cylindrical glass bottle and newspaper-inspired label design, representing a significant advancement in Chinese condiment packaging aesthetics. The design, created by renowned designer Tiger Pan and team in Shenzhen, draws inspiration from 1980s Chinese cultural memory when food items were commonly wrapped in newspaper, transforming this nostalgic element into a sophisticated brand narrative. The 210mm tall glass bottle with a 50mm diameter features a meticulously crafted adhesive label that incorporates traditional Chinese signage elements, with vertical text arrangement emphasizing authenticity and traceability. This premium grinding sesame oil container distinguishes itself through its innovative integration of form and function, where even manufacturing constraints were transformed into design features, such as the clever incorporation of a steelyard mark in the label gap that allows consumers to monitor oil levels. The design's significance extends beyond its immediate functional purpose, serving as a bridge between traditional craftsmanship and contemporary design sensibilities, while simultaneously elevating the aesthetic standards of everyday consumer products in the Chinese market. The project, completed within two months and manufactured in Laiyang City, Shandong Province, garnered international recognition by winning the Bronze A' Design Award in the Packaging Design category, acknowledging its contribution to packaging innovation and cultural preservation. The design successfully balances regulatory compliance with creative expression, featuring a newspaper-layout that effectively communicates product information while maintaining its artistic integrity.
sesame oil packaging, premium condiment design, Chinese cultural heritage, innovative bottle design, newspaper-inspired label, sustainable glass container
CITATION : "Adam Dawson. 'Luhua Xiaomo Sesame Oil.' Design+Encyclopedia. https://design-encyclopedia.com/?E=455751 (Accessed on July 09, 2025)"
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