Chasing Light Showroom is an innovative architectural interior space that exemplifies contemporary exhibition design through its sophisticated integration of light, form, and material. Located in Foshan, China, this 890-square-meter showroom represents a significant advancement in ceramic tile display methodology, breaking away from conventional exhibition paradigms through its architectural approach to product presentation. The space employs a methodical categorization system that divides ceramic tiles into four distinct categories, showcasing them in a refined manner across both horizontal and vertical surfaces. The design philosophy centers on the interplay between geometric forms and natural light, creating a dynamic environment that enhances the visual and tactile properties of the sintered stone panels. The showroom's architectural composition features thoughtfully lowered ceiling heights and twelve square columns that establish a powerful visual rhythm while maintaining an open, inviting atmosphere. The design successfully addresses common exhibition challenges through its innovative spatial organization, incorporating transitional spaces that create a logical flow between different display zones. Materials such as sintered stone panels, artistic paint, stainless steel, and acrylic are expertly combined to achieve a harmonious aesthetic balance. Completed in 2021, this Silver A' Design Award-winning project in the Interior Space, Retail and Exhibition Design category demonstrates exceptional achievement in spatial design, particularly in its ability to showcase 38 types of sintered stone panels in 54 different applications while maintaining visual coherence and brand elevation.
architectural showroom, contemporary exhibition design, ceramic tile display, geometric spatial design, natural light integration, retail experience innovation
CITATION : "Adam Dawson. 'Chasing Light Showroom.' Design+Encyclopedia. https://design-encyclopedia.com/?E=454731 (Accessed on July 17, 2025)"
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