Avgoulakia Sales Kit

Avgoulakia Sales Kit

Avgoulakia Sales Kit is an innovative visual communication design project that revolutionizes the presentation of egg products through creative storytelling and distinctive packaging design. Created by Greek designer Antonia Skaraki and her team in 2019, this sales kit represents a sophisticated approach to transforming a commodity product into a compelling branded experience. The design concept cleverly addresses the age-old question Which came first: the chicken or the egg? by developing a visual narrative centered around three distinctive chicken characters: Captain Mahe for free-range eggs, Madame Coco for bio eggs, and Miss Nelly for barn-laid eggs. The kit, measuring 479 x 1157 millimeters, employs environmentally friendly paper materials and showcases exceptional attention to detail in its execution. Through its playful yet professional approach, the design successfully differentiates the product in a competitive market while maintaining brand consistency. The project demonstrates remarkable innovation in sales enablement by utilizing strategic storytelling to create an unexpected and memorable presentation. This creative solution earned recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its excellence in visual impact, effective communication, and innovative concept development. The design's success lies in its ability to transform conventional egg packaging into an engaging narrative experience that resonates with modern consumers while maintaining professional standards and environmental consciousness.

sales kit design, visual storytelling, egg packaging, brand narrative, character design, sustainable packaging

— Adam Dawson

CITATION : "Adam Dawson. 'Avgoulakia Sales Kit.' Design+Encyclopedia. https://design-encyclopedia.com/?E=453996 (Accessed on February 05, 2025)"