Miltos Branding is an innovative and sophisticated visual identity system developed for a premium Tree to Bar chocolate brand, representing a significant advancement in luxury confectionery branding. Created by Japanese art director Yuta Takahashi, this comprehensive design project elevates the chocolate consumption experience by drawing inspiration from perfumery and haute couture, establishing a distinctive perfume-like chocolate identity that appeals to discerning adults. The design system encompasses multiple touchpoints, including packaging, brand identity, and digital presence, all unified by a refined aesthetic that emphasizes the sensory qualities of fine cacao. The packaging design features a book-like structure crafted with dark blue fine paper, enhanced with multi-colored glitter processing and silk-pattern varnish finishing, complemented by elegant gold foil stamping. The chocolate itself is molded into a sculptural form featuring the brand's initial M with stepped surfaces, designed to optimize aroma release and texture appreciation. This sophisticated approach to chocolate branding, which earned a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, demonstrates exceptional attention to detail in its execution, from the carefully considered dimensions of its packaging components to the integration of educational elements such as flavor chart cards that detail taste profiles similar to wine and whiskey documentation. The project, completed in 2020, represents a paradigm shift in confectionery branding by incorporating sustainability consciousness and cultural enrichment into its core identity, while maintaining a clear focus on premium positioning and sensory excellence.
branding design, luxury packaging, visual identity, chocolate packaging, sensory branding, sustainable confectionery
CITATION : "Adam Dawson. 'Miltos Branding.' Design+Encyclopedia. https://design-encyclopedia.com/?E=453658 (Accessed on July 17, 2025)"
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