Lvyou Road Jinmao Palace Sales Center is an exemplary architectural interior design project located in Jinan, China, that masterfully transforms an existing structure into a sophisticated sales center through thoughtful spatial design and cultural elements. Completed in October 2019, this 1,500-square-meter facility demonstrates an innovative approach to contemporary Chinese design philosophy, seamlessly integrating natural elements with modern architectural aesthetics. The design, conceived by chief designer Zhen Chu and team, overcame significant structural challenges by optimizing spatial proportions within the constraints of a low-ceiling building while creating an expansive, welcoming environment. The interior architecture draws inspiration from traditional Chinese landscape paintings, incorporating abstracted forms of mountains and water to create a poetic spatial narrative. Notable design elements include hand-laid strip bricks that reference ancient Chinese city walls, carefully designed grilles that create dynamic light and shadow interplay, and floating architectural elements that enhance the visual drama of the space. The project, which earned a Silver A' Design Award in Interior Space, Retail and Exhibition Design category, is particularly distinguished by its sophisticated progression of spaces, leading visitors through a carefully choreographed journey that begins with a restrained entrance experience before revealing more dramatic interior volumes. The design successfully addresses both functional and aesthetic requirements, incorporating sustainable practices and cultural sensitivity while maintaining a strong connection to its natural surroundings, effectively creating an illusionary city of mountains and water that serves as both a commercial space and a cultural touchstone.
sales center design, contemporary Chinese architecture, interior spatial design, cultural design elements, architectural transformation, luxury real estate presentation
CITATION : "Adam Dawson. 'Lvyou Road Jinmao Palace Sales Center.' Design+Encyclopedia. https://design-encyclopedia.com/?E=453124 (Accessed on June 04, 2025)"
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