Pimoji More Intuitive Pill Design is an innovative pharmaceutical design concept that revolutionizes the traditional approach to pill identification and medication adherence, particularly focusing on the needs of elderly patients and individuals with visual impairments. This groundbreaking design, created by Korean designer Jong Hun Choi, transforms conventional pill shapes into intuitive, organ-inspired forms that directly correspond to their therapeutic purpose, making medication management more accessible and error-free. The design features carefully crafted pills ranging from 10mm to 12mm in size, maintaining optimal swallowability while incorporating distinctive organ-shaped features that can be both visually and tactilely identified. This user-centered approach addresses a critical healthcare challenge, as elderly patients often struggle with multiple chronic conditions requiring various medications that can be difficult to distinguish. The design's innovative approach earned recognition with an Iron A' Design Award in the Idea and Conceptual Design category, acknowledging its potential to significantly impact healthcare accessibility. The concept demonstrates exceptional consideration for universal design principles, combining practical functionality with intuitive recognition systems that transcend traditional visual identification methods. By incorporating organ-specific shapes while maintaining pharmaceutical manufacturing feasibility, Pimoji represents a significant advancement in medication design that could potentially reduce medication errors and improve patient compliance, particularly among vulnerable populations.
medication design, universal accessibility, pharmaceutical innovation, elderly care solutions, tactile recognition, healthcare design
CITATION : "Adam Dawson. 'Pimoji More Intuitive Pill Design.' Design+Encyclopedia. https://design-encyclopedia.com/?E=453115 (Accessed on June 29, 2025)"
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