Simply Gift Shop is an innovative retail space design that reimagines the traditional gift shop concept through a circus-inspired architectural approach, created to inject joy and playfulness into the retail experience during challenging global times. The 52-square-meter space, designed by Chu Ting Fai, masterfully incorporates circus-themed elements through simplified geometric forms, featuring distinctive curved columns, domed ceiling structures, and an inviting open storefront that creates a welcoming atmosphere. The design, which earned a Bronze A' Design Award in the Interior Space, Retail and Exhibition Design category, showcases a thoughtful integration of materials including GRG curved columns, varied wallpaper applications, ceramic flooring, and special Venetian paint treatments on the facade. The project's most technically challenging aspect was the custom-designed curved vertical roller shutter, which required a month of precise fabrication work. Completed in November 2019 in Macau, the space caters primarily to a youth demographic through its vibrant color scheme and playful architectural elements, offering a carefully curated selection of souvenirs, candies, and toys. The design successfully transforms the conventional retail environment into an engaging spatial experience that draws inspiration from circus architecture while maintaining functional retail requirements, demonstrating how interior design can positively impact the shopping experience through thoughtful spatial planning and thematic integration.
retail design, circus-inspired architecture, experiential retail, interior space innovation, youth-oriented design, commercial spatial planning
CITATION : "Adam Dawson. 'Simply Gift Shop.' Design+Encyclopedia. https://design-encyclopedia.com/?E=453043 (Accessed on August 02, 2025)"
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