Chandon Rose 2020 Japan Edition Wine Packaging

Chandon Rose 2020 Japan Edition Wine Packaging

Chandon Rose 2020 Japan Edition Wine Packaging is an exemplary limited edition wine packaging design that masterfully blends traditional Japanese cultural elements with contemporary aesthetic sensibilities. Created by designer Kaoru Mizuno of MOTHER Inc., this sophisticated packaging design draws inspiration from the time-honored Japanese tradition of cherry blossom viewing, particularly referencing the customs of the Heian period. The design features an elegant composition depicting women in traditional kimono attire holding modern wine glasses, creating a harmonious fusion between classical Japanese artistry and contemporary celebration. At the center of the bottle, a vibrant fan motif serves as a visual metaphor for the wine's refined taste profile while simultaneously capturing the prismatic effects of spring light. The design, which garnered a Silver A' Design Award in the Packaging Design category, demonstrates exceptional attention to detail in its execution, combining cultural storytelling with brand identity. The project, which took approximately one year to complete from conception to production, represents a significant achievement in cross-cultural design innovation, being designed in Japan and produced in Australia. The packaging successfully communicates both the premium nature of the sparkling wine and pays homage to Japanese cultural heritage through its thoughtful incorporation of traditional artistic elements and modern design principles, making it a noteworthy example of culturally-informed luxury beverage packaging.

wine packaging design, Japanese cultural elements, limited edition design, cherry blossom inspiration, luxury beverage packaging, contemporary packaging innovation

— Adam Dawson

CITATION : "Adam Dawson. 'Chandon Rose 2020 Japan Edition Wine Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=452969 (Accessed on July 16, 2025)"