AS & Palitra Exhibition Design is an innovative exhibition stand design created by Viktor Bilak, which garnered recognition with an Iron A' Design Award in the Interior Space, Retail and Exhibition Design category in 2016. The design encompasses a sophisticated 154-square-meter space, measuring 22000 x 10000 x 4000 millimeters, specifically conceived to showcase wallpaper products as interior decoration elements. The design's distinctive aesthetic concept centers around a pergola structure, where roof beams extend beyond the stand's boundaries, creating an ingenious illusion of interior-to-exterior transformation. Constructed using the Octanorm System and ecological recycled chipboard, the exhibition space is artfully organized through a series of arches, columns, and beams, complemented by strategic wall fragments displaying wallpaper samples. The color palette harmoniously combines brown and white tones with golden sand accents, symbolically representing wood, white stone, and sunlight. The design's innovative approach treats wallpaper displays as artistic installations, presenting them in frames with backlighting, reminiscent of a modern art gallery setting. This exhibition design, completed between December 2015 and April 2016, demonstrates exceptional spatial organization and aesthetic consideration, successfully merging functional requirements with artistic expression. The project required careful empirical research for color selection and pattern coordination, ensuring optimal visual impact within the exhibition context. The design's success lies in its ability to create an open, inviting atmosphere while maintaining a strong architectural presence, exemplifying excellence in exhibition design through its thoughtful integration of form, function, and aesthetic appeal.
exhibition design, interior architecture, wallpaper display, pergola structure, spatial design, retail presentation
CITATION : "Adam Dawson. 'AS & Palitra Exhibition Design.' Design+Encyclopedia. https://design-encyclopedia.com/?E=452924 (Accessed on February 05, 2025)"
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