LiNing 8th Gen Flagship Store is an innovative retail space design that exemplifies the evolution of contemporary sports retail architecture, earning recognition with a Silver A' Design Award in Interior Space, Retail and Exhibition Design. This 2,049-square-meter flagship establishment, designed by Yingtao Xu and Yu Danfeng, masterfully integrates professional sports aesthetics with modern lifestyle elements, drawing inspiration from running tracks and basketball gymnasiums. The design philosophy manifests through a sophisticated interplay of materials and spatial arrangements, featuring cement-finished interiors that create a contemporary backdrop for merchandise display. The store's exterior is characterized by vibrant signage that communicates athletic vitality, while the interior space employs an innovative RGB color-changing light belt system that creates dynamic visual rhythms. The design incorporates sustainable elements through the use of recyclable metal and stainless steel fixtures with carbon fiber finishes, demonstrating environmental consciousness in retail design. The layout is strategically organized into distinct zones, with the entrance area dedicated to running equipment, complemented by synchronized lighting effects that create an immersive athletic atmosphere. A centrally positioned LED screen, inspired by professional basketball arenas, serves as a focal point for the basketball-themed merchandise section. The project, completed between December 2019 and May 2020 in Liuzhou, represents a significant advancement in retail design, establishing new standards for experiential shopping environments through its integration of professional sports elements with contemporary retail functionality.
retail design, sports architecture, flagship store, experiential retail, sustainable fixtures, athletic aesthetics
CITATION : "Adam Dawson. 'LiNing 8th Gen Flagship Store.' Design+Encyclopedia. https://design-encyclopedia.com/?E=452724 (Accessed on June 04, 2025)"
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