La Pause Parisienne Visual Identity is an award-winning visual communication design project that exemplifies the seamless integration of nature-inspired elements with contemporary branding principles. Created in 2019 for a 460-square-meter floating event space in Paris, this sophisticated visual identity system transforms the concept of urban pause into a compelling visual narrative. The design's cornerstone is its innovative typography, where letters are artfully crafted to resemble tree leaves, with a particularly distinctive 'U' that doubles as a universal pause symbol, creating a meaningful dual symbolism. This thoughtful approach to letterform design demonstrates exceptional attention to detail and conceptual depth, harmoniously blending functionality with aesthetic appeal. The visual identity encompasses a comprehensive design system that extends across various touchpoints, including a carefully considered menu design measuring 210 mm x 297 mm. The project, completed between April and June 2019 under the creative direction of Fanny de Bray and graphic designer Anna Cesa, successfully addresses the challenge of creating a new graphic universe that complements existing floral decorations while establishing a fresh brand identity. The design's excellence was recognized with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category in 2021, acknowledging its innovative approach to visual storytelling and brand communication. The identity system's strength lies in its ability to create an immersive brand experience that reflects the venue's positioning as a green oasis in the heart of Paris, offering a nature-like atmosphere throughout all seasons, both day and night.
visual identity design, nature-inspired typography, brand communication, environmental branding, leaf motif design, Parisian event space branding
CITATION : "Adam Dawson. 'La Pause Parisienne Visual Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=452668 (Accessed on June 04, 2025)"
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