Biboi Wine Labels

Biboi Wine Labels

Biboi Wine Labels is an innovative wine packaging design that exemplifies a contemporary reinterpretation of 1970s geometric aesthetics combined with traditional Sardinian cultural elements. Created by Italian designer Giovanni Murgia, this distinctive label design represents a significant departure from conventional wine packaging through its implementation of wraparound format measuring 222x82 mm, which almost completely envelops the bottle. The design incorporates sophisticated production techniques, including specialized tactile paper, metallic gold and pink foil applications, and Braille relief elements that enhance both the visual and tactile experience. The conceptual framework draws inspiration from the geographical and cultural landscape of Sardinia, featuring geometric representations of mountains, sea, and local vegetation, rendered in vibrant, contrasting colors characteristic of the 1970s design movement. Each label in the series is distinguished by a uniquely constructed initial letter, formed through the creative arrangement of geometric elements that define the overall design aesthetic. The project, completed in 2020, earned recognition with a Silver A' Design Award in the Packaging Design category, acknowledging its innovative approach to combining traditional wine culture with contemporary design sensibilities. The design successfully addresses the challenge of creating an unconventional visual identity for wines from a traditional territory, specifically targeting a younger demographic while maintaining an elegant and sophisticated appeal through its thoughtful integration of tactile elements, cultural references, and modern design principles.

wine packaging design, geometric patterns, Sardinian culture, tactile label design, contemporary wine branding, 1970s inspired graphics

— Adam Dawson

CITATION : "Adam Dawson. 'Biboi Wine Labels.' Design+Encyclopedia. https://design-encyclopedia.com/?E=452563 (Accessed on April 21, 2025)"