Zhonghai Club Sales Offices is an innovative architectural and interior design project completed in 2020, representing a significant advancement in contemporary commercial space design within Beijing's new business district. The project exemplifies a sophisticated integration of ecological, cultural, and developmental elements, creating a multifunctional axis that serves both practical and aesthetic purposes. The design philosophy draws inspiration from urban evolution and temporal progression, manifesting as a transgenerational arts centre that harmoniously blends aesthetics with functionality. The space features meticulously crafted details incorporating metal, stone, wood, and leather materials to achieve an elegant, understated luxury aesthetic. A notable feature is the Aurora sculpture, measuring 2740 x 429 x 600mm, which creates an infinite spatial extension that encourages viewer imagination and interaction. The interior design demonstrates particular attention to Italian furniture elements, incorporating their distinctive lines and quality while maintaining a dialogue with artworks from various periods. This Bronze A' Design Award-winning project in the Interior Space, Retail and Exhibition Design category showcases innovative space utilization, material selection excellence, and cultural relevance. The design successfully addresses the evolving nature of contemporary clubhouse facilities, which have become essential components of urban residential developments in China since their introduction from Hong Kong in the 1990s. Through its thoughtful integration of art, international design elements, and ecological considerations, the project establishes new standards for high-end commercial space design while maintaining strong connections to local cultural context.
interior design, luxury commercial space, cultural architecture, exhibition design, contemporary clubhouse, urban development
CITATION : "Adam Dawson. 'Zhonghai Club Sales Offices.' Design+Encyclopedia. https://design-encyclopedia.com/?E=452298 (Accessed on June 24, 2025)"
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