Changle Liquor Packaging

Changle Liquor Packaging

Changle Liquor Packaging is an innovative alcoholic beverage packaging design that exemplifies the harmonious fusion of traditional Chinese cultural elements with modern environmental consciousness. This sophisticated design solution, created by designer Hai Xia Huang, represents a significant advancement in the mid-range health wine packaging sector, incorporating deeply meaningful Chinese symbolism of longevity and wellness. The design's distinctive visual language features an upward-growing composition that integrates traditional health-related motifs including the evergreen tree, Ganoderma lucidum platform, crane, Nanshan mountains, and rippling waters, all of which symbolize the cultural pursuit of longevity and well-being. The packaging's structural innovation lies in its corrugated printing technique, which enables one-step body molding and efficient transportation through a collapsible design, measuring 100x100x270mm for the box and accommodating a 500ml bottle. The design's environmental consciousness is evident in its space-saving transportation solution and use of corrugated paper as the primary material. The aesthetic approach employs a light retro color palette that complements the integration of traditional medicinal ingredients such as longan, medlar, and Angelica dahurica within the visual narrative. This thoughtful design, which won an Iron A' Design Award in the Packaging Design category, demonstrates excellence in combining practical functionality with cultural storytelling, while addressing contemporary environmental concerns through its innovative structural design.

packaging design, Chinese cultural elements, health wine packaging, environmental sustainability, traditional symbolism, innovative structure

— Adam Dawson

CITATION : "Adam Dawson. 'Changle Liquor Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=452262 (Accessed on July 16, 2025)"