Lunema Specimen Typeface Book

Lunema Specimen Typeface Book

Lunema Specimen Typeface Book is a comprehensive typographic showcase that presents a highly stylized contemporary neo-grotesque sans serif typeface family, distinguished by its strong geometric contrasts and exceptional legibility across various scales. Created by Italian designer Paul Robb in collaboration with Moira Bartoloni and Federica Simone, this typeface draws inspiration from early 20th-century sans serif typefaces used in telephone directories, reimagining their functional aspects through a modern lens. The specimen book demonstrates the typeface's versatility across ten distinct weights, featuring an extended Latin glyph set complete with alternatives and ligatures. A notable technical achievement of Lunema lies in its sophisticated implementation of deep ink traps, ensuring optimal readability at both large and small point sizes while maintaining its distinctive aesthetic character. Developed between July and December 2020, the typeface represents a significant contribution to contemporary type design, successfully balancing functional requirements with innovative stylistic elements. The design's excellence was recognized with a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its outstanding achievement in typography and visual communication. The specimen book serves as both a technical reference and a visual testament to the typeface's capabilities, showcasing its application potential in branding and communications design while demonstrating how modern interpretation of historical typeface principles can yield fresh, functional results in contemporary design contexts.

typography design specimen book typeface neo-grotesque sans serif contemporary

— Adam Dawson

CITATION : "Adam Dawson. 'Lunema Specimen Typeface Book.' Design+Encyclopedia. https://design-encyclopedia.com/?E=452237 (Accessed on July 09, 2025)"