Family Series Baijiu Packaging

Family Series Baijiu Packaging

Family Series Baijiu Packaging is an innovative packaging design solution that exemplifies the fusion of traditional Chinese cultural elements with contemporary packaging functionality, specifically created for significant life events in Chinese culture including marriage, birth, birthdays, and career advancement. The design, crafted by Mason Wang, employs a sophisticated combination of red and golden colors, symbolizing marriage and nobility respectively in traditional Chinese iconography. The packaging's distinctive features include high-precision die-cast zinc alloy decorative elements with relief effects and gold plating, complemented by food-grade plastic components and a tamper-evident down-pressure assembly structure. The design incorporates culturally significant motifs such as the luan and feng patterns symbolizing marriage, kylin representing fertility, carp and golden dragon depicting career advancement, and traditional symbols of longevity including calamus, pine, and white crane. The handcrafted porcelain jar, measuring 105mm in width, 105mm in depth, and 260mm in height, undergoes a rigorous firing process with exacting quality standards, resulting in a notable 40% rejection rate that ensures only the finest pieces reach production. This Bronze A' Design Award-winning packaging design successfully creates an emotional connection through its thoughtful integration of traditional symbolism while maintaining high collection value and quality standards. The design's attention to detail extends to its security features, including a two-part bottle cap with intentionally breakable teeth to prevent counterfeiting, demonstrating a careful balance between aesthetic appeal and practical functionality.

packaging design, Chinese cultural elements, traditional symbolism, luxury spirits, ceremonial packaging, cultural authenticity

— Adam Dawson

CITATION : "Adam Dawson. 'Family Series Baijiu Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=452160 (Accessed on June 09, 2025)"