Mijia Toothbrush Packaging is an innovative packaging design solution that exemplifies the harmonious integration of product aesthetics and functional packaging elements, recognized with an Iron A' Design Award in the Packaging Design category. The design draws direct inspiration from the electric toothbrush product it contains, incorporating sophisticated blue bas-relief technology on the surface to enhance its visual appeal and create a distinctive three-dimensional effect. The packaging's dimensions of 252mm width, 43.5mm depth, and 241mm height are carefully calculated to accommodate the electric toothbrush, travel charging box, and brush head accessories while maintaining an elegant profile. The design employs a thoughtful color strategy, utilizing a light blue hue that mirrors the product's aesthetic, while two high-ultraviolet lines are strategically integrated to emphasize the product's refined contours and industrial design characteristics. This packaging solution, developed in Beijing during 2020, represents a significant advancement in consumer electronics packaging, particularly in the oral care segment. The design successfully addresses the challenge of standing out in a competitive market while appealing to a younger demographic through its contemporary aesthetic approach. The surface treatment combines protruding process effects with sophisticated graphics to create a more dynamic and engaging visual experience, demonstrating exceptional attention to detail in both structural and graphic design elements. This award-winning packaging design, recognized for its excellence through the A' Design Award competition, showcases how packaging can effectively serve both protective and marketing functions while maintaining a strong connection to the product's core design language.
packaging design, electric toothbrush, bas-relief technology, consumer electronics, product protection, brand identity
CITATION : "Adam Dawson. 'Mijia Toothbrush Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=452067 (Accessed on July 17, 2025)"
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