Xixia King Wine is an award-winning packaging design that exemplifies the harmonious fusion of cultural heritage and contemporary aesthetics in wine presentation. The design, created by Bo Yang in 2020, features a distinctive label shaped like an oak barrel with an innovative golden flow pattern that creates the illusion of wine cascading into a glass form, offering an engaging visual and tactile experience for consumers. The design's sophistication lies in its thoughtful incorporation of regional elements from the Helan Mountain area, particularly through the integration of ancient rock painting patterns rendered in concave and convex textures on the label. The typography employs Xixia ancient characters, establishing a strong connection to the cultural legacy of the region while maintaining modern appeal. The packaging utilizes environmentally conscious special paper with sophisticated bronzing and embossing techniques, demonstrating technical excellence in its execution. The label's dimensions, measuring 165mm × 72mm, are precisely calibrated to complement the 325mm × 74mm wine bottle, creating a balanced and ergonomic design. This packaging design, which won a Bronze A' Design Award in the Packaging Design Category, represents a significant achievement in combining functional efficiency with cultural storytelling, setting new standards for wine packaging design through its innovative approach to regional representation and premium product positioning.
wine packaging design, cultural heritage integration, luxury beverage presentation, sustainable packaging materials, premium brand identity, innovative label design
CITATION : "Adam Dawson. 'Xixia King Wine.' Design+Encyclopedia. https://design-encyclopedia.com/?E=452061 (Accessed on June 28, 2025)"
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