Yamamotoyama Rebranded Tea Package

Yamamotoyama Rebranded Tea Package

Yamamotoyama Rebranded Tea Package is an innovative packaging design project that exemplifies the harmonious fusion of traditional Japanese tea culture with contemporary design sensibilities. This sophisticated rebranding initiative, conceived and executed by designer Eisuke Tachikawa, represents a significant milestone in preserving and modernizing one of Japan's oldest tea merchant heritage. The design philosophy centers on the concept of Return to the origin of Edo, skillfully incorporating traditional Japanese color-matching techniques, known as Color Matching, where specific hues were meticulously selected to reflect both the taste profiles and regional characteristics of different tea varieties. The packaging design demonstrates exceptional attention to detail through its incorporation of traditional scroll structures, original merchant crests, and Edo-period calligraphy styles, creating a visual language that bridges centuries of tea culture. The project's innovative approach to cultural preservation through modern design earned it the Platinum A' Design Award in the Packaging Design category, recognizing its outstanding contribution to maintaining cultural heritage while advancing contemporary design practices. The design's success lies in its ability to create a sophisticated visual system that not only honors the rich history of Japanese tea culture but also ensures its relevance for future generations, effectively serving as a cultural bridge between tradition and innovation in the realm of packaging design.

tea packaging design, Japanese traditional design, cultural preservation, brand heritage, color matching technique, sustainable packaging

— Adam Dawson

CITATION : "Adam Dawson. 'Yamamotoyama Rebranded Tea Package.' Design+Encyclopedia. https://design-encyclopedia.com/?E=451969 (Accessed on July 07, 2025)"