Mingluye Alcoholic Beverage Packaging

Mingluye Alcoholic Beverage Packaging

Mingluye Alcoholic Beverage Packaging is an innovative alcoholic beverage packaging design that exemplifies the harmonious fusion of traditional Chinese cultural elements with contemporary design principles. Created by designers Wen Liu, Bo Zheng, and Weijie Kang, this packaging solution represents a significant departure from conventional baijiu packaging aesthetics, drawing inspiration from the product's primary ingredient - mung beans. The design's biomorphic approach manifests through a sophisticated bottle form that mirrors the natural shape of mung beans, incorporating vertical white bars reminiscent of bean germs to symbolize new life and vitality. The packaging's material composition features an earth-textured plastic cap and a meticulously embossed bottle body adorned with delicate patterns of mung bean leaves, stems, and fruits, creating a tactile and visual experience that connects users to the product's natural origins. Distinguished by its crystal-clear glue card product naming system and specialized paper box with bronzing and embossing techniques, the design achieves a balance between aesthetic refinement and environmental consciousness. This packaging solution, measuring 130mm×100mm×280mm, addresses contemporary market challenges by offering an environmentally conscious alternative to traditional over-packaged baijiu presentations. The design's significance extends beyond its visual appeal, as it represents a paradigm shift in Chinese liquor packaging, emphasizing product quality over excessive ornamentation. This innovative approach earned recognition through a Bronze A' Design Award in the Packaging Design category, acknowledging its contribution to sustainable design practices and cultural preservation. The project, completed between September 2019 and January 2020 in Shenzhen, China, demonstrates how thoughtful design can bridge traditional craftsmanship with modern consumer preferences while maintaining environmental responsibility.

packaging design, sustainable packaging, baijiu bottle, biomorphic design, traditional Chinese elements, eco-friendly alcoholic beverage packaging

— Adam Dawson

CITATION : "Adam Dawson. 'Mingluye Alcoholic Beverage Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=451942 (Accessed on July 17, 2025)"