Aurum Gold Leaves Packaging is an innovative luxury packaging design for 23.75k edible gold flakes that exemplifies the intersection of traditional craftsmanship and contemporary luxury design aesthetics. This sophisticated packaging solution, which won the prestigious Golden A' Design Award in the Luxury Design category, transforms raw gold leaf material into a premium gift presentation through its meticulous attention to detail and innovative structural design. The packaging's dimensions of 88mm x 90mm x 65mm house a carefully considered multi-layered interior that protects the delicate gold leaves while creating an engaging unboxing experience. The design incorporates several premium finishing techniques, including a combination of matt textured paper with silver foil overlaid with gradient gold colors achieved through four-color printing, creating a unique tactile and visual experience. The structure draws inspiration from high-end jewelry boxes, featuring an anodized golden metal plate that serves both as a magnetic closure mechanism and brand identifier. The packaging's sophisticated construction includes multiple layers, with the top layer incorporating a ribbon-secured specialized tweezer for precise handling of the gold leaves, while a translucent second layer featuring branded elements provides additional protection and enhances the premium presentation. The design's irregular gold foil graphics pay homage to the traditional gold leaf manufacturing process, which involves hammering gold over 20,000 times to achieve the desired fineness, effectively communicating the product's heritage and craftsmanship through visual storytelling.
luxury packaging design, edible gold leaves, premium gift presentation, innovative structural design, metallic finishing techniques, contemporary luxury aesthetics
CITATION : "Adam Dawson. 'Aurum Gold Leaves Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=451799 (Accessed on August 08, 2025)"
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