Arminda Caffe Coffee Visual Identity is an award-winning comprehensive brand identity system that celebrates Brazilian coffee heritage and tradition through sophisticated visual design elements. Created in 2020, this visual identity system masterfully integrates historical narratives from the Uruguayan and Brazilian plateaus, drawing inspiration from the legacy of Lady Arminda and her granddaughter's heritage. The design framework encompasses a thoughtfully crafted visual language that communicates premium quality and authenticity while avoiding typical Brazilian stereotypes. Distinguished by its innovative approach to storytelling through design, the identity system incorporates traditional graphic processes alongside modern sustainable production methods, demonstrating a commitment to both heritage and environmental responsibility. The visual identity's components are carefully structured to convey sophistication and meaningful experiences across various touchpoints, with packaging dimensions of 90mm width, 50mm depth, and 200mm height. The project, which earned a Bronze A' Design Award in the Advertising, Marketing and Communication Design category, exemplifies excellence in combining cultural heritage with contemporary design sensibilities. The identity system's development involved extensive research including desk field studies, focus groups, and consumer insights, utilizing a consumer-centric approach with multidisciplinary input from marketing, engineering, and anthropological perspectives. The design successfully addresses the challenge of presenting Brazilian heritage products to a global market while maintaining authenticity and premium positioning.
coffee branding, visual identity design, premium packaging, Brazilian heritage, sustainable design, luxury coffee
CITATION : "Adam Dawson. 'Arminda Caffe Coffee Visual Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=451715 (Accessed on March 13, 2025)"
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