FAB Sustainable Fashion Design is an innovative exhibition identity and typographic design concept that addresses the critical issue of sustainability in the fashion industry through compelling visual communication. The project, created by designer Tanya Dunaeva, employs a sophisticated dual-font approach combining strict grotesque with an openwork accidental typeface that mimics fabric folds, effectively communicating the exhibition's central message of moderate consumption in fashion. This comprehensive design system, which earned the Silver A' Design Award in Graphics, Illustration and Visual Communication Design category, encompasses multiple touchpoints including entrance design, urban advertising, exhibition navigation, informational materials, and promotional products. The design's conceptual foundation responds to the fashion industry's position as the second-largest industrial polluter globally, challenging fast fashion's environmental impact through a visually striking identity that promotes sustainable practices. The project's innovative typography, developed using Cinema 4D and generative design tools, creates an ethereal yet legible aesthetic where letters appear to lose half their substance while maintaining functionality, symbolically representing the exhibition's message of reduction and mindful consumption. The design successfully bridges the gap between fashion's aesthetic appeal and environmental consciousness, utilizing advanced digital techniques and thoughtful visual storytelling to engage audiences in dialogue about sustainable fashion practices, moderate consumption, and industry reform.
sustainable fashion exhibition, typographic design innovation, environmental consciousness, fashion industry sustainability, moderate consumption advocacy, exhibition identity design
CITATION : "Adam Dawson. 'FAB Sustainable Fashion Design.' Design+Encyclopedia. https://design-encyclopedia.com/?E=451655 (Accessed on June 09, 2025)"
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