Fattoria il Gambero - Winery Visual Identity is a comprehensive brand identity system that exemplifies the harmonious fusion of historical heritage and contemporary design aesthetics, created for a prestigious winery established in 1880. This Iron A' Design Award-winning visual identity, designed by Laura Ferrario, centers around a sophisticated stylized 'G' symbol that ingeniously serves multiple visual metaphors - simultaneously representing a corkscrew in action and the winding road leading to the vineyard estate. The design system demonstrates exceptional versatility through its thoughtful application across various touchpoints, incorporating a carefully selected color palette where burgundy tones reference the winery's renowned Pinot Nero wines. The visual identity's sophisticated dual-approach strategy employs different paper stocks and printing techniques to convey both modernity and heritage - utilizing coated papers for contemporary wine labels while embracing embossed and uncoated materials for corporate communications to reflect the brand's historical gravitas. The systematic design approach extends across all brand touchpoints, including labels, promotional materials, and digital platforms, where younger wines feature bright, clear labels with vibrant graphics, while premium wines employ darker, more sophisticated color schemes with metallic accents. This comprehensive visual identity system, completed over a nine-year development period from 2004 to 2013, successfully positions the winery at the intersection of tradition and innovation, creating a distinct and memorable brand presence in the competitive wine market.
wine branding, visual identity design, corporate identity, luxury packaging, heritage design, contemporary typography
CITATION : "Adam Dawson. 'Fattoria Il Gambero - Winery Visual Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=451587 (Accessed on June 09, 2025)"
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