Role Corporate Identity is a sophisticated visual branding system designed by Brazilian designer Pedro Panetto, characterized by its dynamic representation of movement and action in the audiovisual market sector. The identity system, which earned the Silver A' Design Award in Graphics, Illustration and Visual Communication Design category, masterfully integrates elements from film production into its core design language. The visual identity's cornerstone is its innovative treatment of typography, particularly in the manipulation of the letter o, which is bisected to evoke the imagery of traditional film rolls, creating a clever visual connection to the cinematographic heritage. The rectangular composition of the logotype draws inspiration from various audiovisual equipment elements, including cameras, clapboards, and screens, establishing a cohesive visual narrative that resonates with the industry's visual vocabulary. Utilizing the Golden Ratio in its construction, the identity system demonstrates exceptional attention to mathematical harmony and aesthetic balance. The design's versatility is evident in its ability to function effectively in both static and motion applications, making it particularly suitable for video production contexts. The identity system's dynamic nature is further enhanced by its kinetic potential, where the symbol's rolling motion creates a meaningful connection to the brand name Role (which relates to the Portuguese verb meaning to roll), establishing a sophisticated play between linguistic and visual elements. This corporate identity represents a remarkable achievement in visual communication design, successfully combining functional clarity with artistic innovation while maintaining professional credibility and brand recognition across various applications.
corporate identity design, audiovisual branding, dynamic logo design, visual communication, golden ratio application, motion graphics
CITATION : "Adam Dawson. 'Role Corporate Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=451515 (Accessed on July 03, 2025)"
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