Lab Future Construction Event Identity is an innovative visual communication design project that explores interplanetary communication through the development of a unique language system called Hou Riwen. Created by Yu-Chi Chen, Shuo-Ci Wang, and Jing-Win Xu in Taiwan during 2021, this groundbreaking project approaches civilization from an extraterrestrial perspective, reconstructing existing textual elements, signs, and symbols to forge a new means of cosmic dialogue. The design ingeniously combines the structural elements of ancient writing systems, specifically Phoenician and Berber scripts, with Mandarin phonetic symbols as its phonographic foundation. The visual identity system draws inspiration from Sumerian cuneiform layouts, maintaining consistent bottom-aligned text arrangements throughout all visual elements. This comprehensive design initiative extends beyond mere linguistic construction to encompass exhibition spaces, digital platforms, and printed materials, emphasizing the principles of circulation, co-construction, and interactive engagement. The project's innovative approach to communication design earned recognition with a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its contribution to advancing the boundaries of visual communication. The design's participatory nature allows viewers to create and interpret their own text boards through electronic input, fostering a dynamic dialogue that transcends traditional exhibition narratives and explores the possibilities of future intergalactic communication.
visual communication, extraterrestrial language, exhibition design, interactive design, cosmic dialogue, phonographic systems
CITATION : "Adam Dawson. 'Lab Future Construction Event Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=451300 (Accessed on June 04, 2025)"
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