The Treasure Of Zbojniks Label

The Treasure Of Zbojniks Label

The Treasure of Zbojniks Label is an award-winning packaging design that exemplifies the seamless integration of cultural storytelling and contemporary brand aesthetics. Created by designer Sasha Sharavarau, this sophisticated label design draws inspiration from Slovak folklore, specifically the legendary Zbojniks—medieval robbers who participated in insurgencies against serfdom, often compared to Robin Hood figures. The design, which garnered a Golden A' Design Award in the Packaging Design category, masterfully incorporates traditional Slovak elements including regional ornaments, crossed shepherd's axes, and a shield, alongside a depiction of the Velky Rozsutec mountain, where folklore suggests the Zbojniks concealed their treasures. The label's production employs matte creme paper with a soft texture, creating a tactile experience that reinforces the product's artisanal, home-made character. The engraving-stylized illustrations transport viewers to a historical context, while the strategic use of gold embossing for the Zbojnicka text creates a visual connection to the treasures of legend. Measuring 12 cm x 8 cm, the label adorns bottles of 22cm x 10cm x 6cm dimensions, and successfully distinguishes itself in the competitive spirits market through its thoughtful combination of cultural preservation and contemporary design sensibilities. The design's significance extends beyond mere aesthetic appeal, serving as a cultural bridge that preserves and communicates Slovak traditions while facilitating meaningful dialogue between the brand and consumers, demonstrating how packaging design can simultaneously serve commercial and cultural preservation objectives.

packaging design, Slovak folklore, cultural heritage, spirit label, traditional ornaments, brand storytelling

— Adam Dawson

CITATION : "Adam Dawson. 'The Treasure Of Zbojniks Label.' Design+Encyclopedia. https://design-encyclopedia.com/?E=451245 (Accessed on July 16, 2025)"