Alabear Gift Box is an innovative packaging design concept that seamlessly integrates Chinese cultural elements with contemporary design aesthetics, specifically created for the celebration of the Chinese New Year during the Year of the Ox in 2021. The design, conceptualized by Mao Ming and team, draws its name from the Ningbo dialect where ala translates to our, making Alabear represent our little bear. This sophisticated gift box, measuring 30cm x 30cm x 22cm, employs a distinctive combination of CMYK printing with additional spot color red and features premium finishing techniques including bronzing and embossing on special paper. The design ingeniously incorporates three primary elements: a bear mascot as the central design motif, traditional imagery of the ox representing the zodiac year, and the auspicious God of Wealth figure, all of which are deeply significant in Chinese cultural traditions. The comprehensive package includes thoughtfully designed components essential for Chinese New Year celebrations, such as red envelopes (hong bao), Spring Festival couplets, and commemorative coins, making it a culturally relevant and functionally complete offering. The project, which was developed between November 2020 and January 2021, demonstrates exceptional cultural sensitivity and commercial viability, successfully promoting local tourism while earning recognition through a Bronze A' Design Award in the Packaging Design category, acknowledging its innovative approach to cultural preservation through modern design sensibilities.
packaging design, Chinese cultural elements, zodiac ox, Spring Festival, gift box, traditional celebrations
CITATION : "Adam Dawson. 'Alabear Gift Box.' Design+Encyclopedia. https://design-encyclopedia.com/?E=451101 (Accessed on May 22, 2025)"
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