Lineage de La Foliole Packaging is an innovative tea packaging design that exemplifies the harmonious fusion of traditional Chinese cultural elements with contemporary minimalist aesthetics. This sophisticated packaging solution, created by designer Tiger Pan and team, draws profound inspiration from the Chinese philosophical concept of perceiving the world through a single leaf, referencing William Blake's poetic notion of seeing a World in a Grain of Sand. The design features a distinctive tea leaf-shaped icon with granular texture, which serves both aesthetic and functional purposes in communicating the product's attributes. The packaging employs premium production techniques, including gold stamping for lines and selected elements, creating varied textures that enhance the overall presentation and tactile experience. The design's composition is characterized by golden frames surrounding illustrations, establishing a sense of order and quality, while copper gold stamping on the belt harmoniously complements the red gold logo and product imagery. Available in two size configurations - a 10 push-box format measuring 81.7mm x 22.2mm x 87mm and a 40-set format measuring 93.7mm x 85mm x 89mm - the packaging utilizes the elegant Song Ti font in various arrangements to express poetic beauty and convey the product's simple yet luxurious character. This design, which won the prestigious Golden A' Design Award in the Packaging Design category, successfully addresses the challenge of standing out in a market dominated by complex designs while maintaining cultural authenticity and functional efficiency. The packaging's innovative approach to presenting Pu'er tea essence demonstrates a deep understanding of both traditional tea culture and modern consumer preferences, offering an accessible way to experience the sophisticated taste of Pu'er tea through thoughtful design elements and careful attention to detail.
packaging design, Chinese cultural elements, minimalist aesthetics, tea packaging, gold stamping technique, luxury product presentation
CITATION : "Adam Dawson. 'Lineage De La Foliole Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=451010 (Accessed on June 04, 2025)"
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