Insecta Iridesse Print Sales Catalogue is an innovative print sales catalogue that revolutionizes the traditional presentation of printing capabilities through an artistic fusion of entomology and jewelry design. This groundbreaking project transforms conventional color swatches into an immersive explorer's journal, featuring three-dimensional iridescent gem-like jewelry pieces crafted to resemble rare insect species, constructed almost entirely from specially printed paper. The catalogue, measuring 285mm x 205mm x 30mm, showcases advanced six-color printing technology with specialty metallic inks including gold, silver, and white in a single pass, demonstrating exceptional print effects across various paper stocks. The design incorporates an elaborate narrative structure, presenting thirty distinct jewelry pieces including bracelets, necklaces, hairpieces, earrings, and brooches, ranging from 80mm x 100mm to 500mm x 20mm. The catalogue's unique approach was inspired by the industry practice of examining print quality through a loupe, similar to a jeweler's inspection of precious gems. This creative concept earned recognition with a Silver A' Design Award in the Advertising, Marketing and Communication Design category, acknowledging its innovative approach to technical demonstration and marketing communication. The catalogue includes intricate elements such as folded maps, bus tickets, weather cards, fictional newspaper clippings, recreated currency, field journals, photographs, and certificates, creating a comprehensive narrative experience that effectively showcases printing capabilities while engaging viewers in an imaginative exploration of these fictional insect-inspired specimens.
print design, jewelry visualization, entomology illustration, metallic printing effects, sales catalogue innovation, paper craftsmanship
CITATION : "Adam Dawson. 'Insecta Iridesse Print Sales Catalogue.' Design+Encyclopedia. https://design-encyclopedia.com/?E=450958 (Accessed on April 23, 2025)"
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