Xi Jiu Hanmi Liquor Packaging is an exemplary manifestation of contemporary packaging design that masterfully integrates traditional Chinese cultural elements with modern aesthetic sensibilities. This innovative packaging design, created by designer Heng Luo, draws profound inspiration from the Han Dynasty's royal court heritage, incorporating sophisticated visual elements such as the ShuangMao jade ornament motifs and the four sacred animals of Chinese mythology - the Azure Dragon, White Tiger, Vermilion Bird, and Black Tortoise. The design's distinctive octagonal structure departs from conventional circular bottle formats, featuring a bottle cap inspired by Han Dynasty palace tower architecture. The packaging employs a refined color palette of dark red and gold, complemented by high-grade matte sprayed glass construction and traditional Han Dynasty lacquerware color schemes. The sophisticated implementation of hot stamping and concave-convex craftsmanship enhances its visual and tactile appeal, while the integration of classical Han Dynasty illustrations and medicinal material patterns on the bottle shoulder creates a compelling narrative of historical continuity. This exceptional design, which garnered a Gold A' Design Award in the Packaging Design category, exemplifies the harmonious fusion of cultural heritage with contemporary design principles, effectively communicating both product premium positioning and cultural significance through its meticulous attention to detail and symbolic resonance.
Oriental aesthetics, Han Dynasty heritage, luxury liquor packaging, cultural symbolism, premium bottle design, traditional Chinese craftsmanship
CITATION : "Adam Dawson. 'Xi Jiu Hanmi Liquor Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=450806 (Accessed on June 28, 2025)"
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