Liqueur Black Milk Packaging is an innovative and sophisticated packaging design solution that masterfully combines contrasting elements to create a unique visual and conceptual experience. This award-winning design, created by Kashkovskaya Oksana, features a distinctive dual-sided approach where the packaging presents two completely different yet harmoniously integrated designs depending on the viewing angle. The design incorporates natural materials, including mat-surface paper for the packaging and wood for the lid, complemented by a silver metal locking cap, demonstrating a commitment to sustainable and premium materials. The package dimensions of 144mm x 144mm x 496mm house a carefully crafted bottle measuring 107mm x 107mm x 397mm, featuring a double glass construction that plays a crucial role in the design's visual dynamics. The design's most striking feature is its innovative use of black and white contrasts, where viewing the black side reveals the white aspects of the bottle, while the white side emphasizes the black elements, creating an intriguing visual dialogue. The incorporation of cow spot patterns as a primary graphic element serves as a clever reference to the product's milk-based nature while maintaining sophisticated aesthetic appeal. This design earned the Silver A' Design Award in the Packaging Design category, recognizing its exceptional contribution to packaging innovation and its ability to challenge conventional design approaches while maintaining functional efficiency. The design's success lies in its ability to create an unexpected visual narrative that transforms a simple milk-based liqueur into a premium product experience, demonstrating how thoughtful design can elevate both the product and user experience through careful attention to material selection, form, and visual communication.
packaging design, premium liqueur, black and white contrast, dual-sided packaging, sustainable materials, innovative bottle design
CITATION : "Adam Dawson. 'Liqueur Black Milk Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=450744 (Accessed on June 04, 2025)"
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