Zhu Xixi Gift Box is an innovative packaging design that exemplifies the harmonious fusion of traditional Chinese cultural elements with contemporary aesthetic sensibilities, created by designer Jin Zhang for the Chinese Year of the Tiger. This sophisticated gift box design, measuring 520x280x50mm, masterfully incorporates five stylized tiger motifs to represent the traditional Chinese idiom wu fu lin men (five blessings coming to the door), cleverly utilizing the similar pronunciation between tiger and blessing in Chinese language. The design features bold contrasting orange and green colorways that bring a modern, fashionable appeal while maintaining cultural authenticity. The packaging's innovative construction includes a three-dimensional embossing effect that enhances the tiger graphics, and its thoughtfully engineered thin strip format allows the lid to be embedded into the bottom box, enabling its secondary use as a decorative wall piece. The design, which won an Iron A' Design Award in the Packaging Design category, incorporates interactive elements through an included line drawing of a tiger that can be colored by recipients, fostering emotional connections and extended engagement. The packaging's sustainable approach is evident in its dual-purpose functionality and its construction using standard cardboard with sophisticated finishing techniques, demonstrating a commitment to both aesthetic excellence and environmental consciousness.
packaging design, Chinese cultural elements, tiger motif, interactive gift box, sustainable packaging, decorative functionality
CITATION : "Adam Dawson. 'Zhu Xixi Gift Box.' Design+Encyclopedia. https://design-encyclopedia.com/?E=450738 (Accessed on June 24, 2025)"
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