Alliance against AIDS Diamond Pendant is an innovative and socially conscious jewelry piece designed by Seyed Mohammad Mortazavi that serves as both an artistic statement and a powerful symbol of solidarity with those affected by AIDS. Created in 2012, this sophisticated pendant reimagines the iconic red ribbon symbol of AIDS awareness in a luxurious yet meaningful format, crafted from 18-karat white gold and adorned with 398 meticulously set round diamonds totaling 1.95 carats. The pendant's distinctive design, measuring 34mm in length, 19mm in width, and 8mm in height, demonstrates exceptional craftsmanship through its precise diamond setting and sophisticated manufacturing techniques, including CAD-CAM systems and specialized jewelry crafting methods. This piece represents a significant evolution in awareness jewelry, elevating the concept beyond mere adornment to create a meaningful dialogue about social responsibility and global health concerns. The design's innovative approach to combining luxury with social advocacy earned it the prestigious Golden A' Design Award in the Jewelry Design category, recognizing its outstanding contribution to both aesthetic excellence and social consciousness. The pendant's creation involved extensive research into HIV/AIDS history, support communities, and symbolic representation, resulting in a piece that effectively bridges the gap between high-end jewelry design and humanitarian messaging. Its sophisticated execution and meaningful purpose demonstrate how contemporary jewelry design can serve as a powerful medium for social commentary while maintaining exceptional aesthetic standards.
jewelry design, AIDS awareness, diamond pendant, humanitarian jewelry, social advocacy, luxury accessories
CITATION : "Adam Dawson. 'Alliance Against AIDS Diamond Pendant.' Design+Encyclopedia. https://design-encyclopedia.com/?E=450346 (Accessed on February 13, 2025)"
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