Xian Qin Hui Alcohol Culture Center is an innovative architectural and interior design project that exemplifies the sophisticated integration of Chinese alcohol culture with contemporary spatial design. Located within Beijing's Second Ring Road, this 763-square-meter comprehensive cultural space serves as a multifunctional venue dedicated to preserving and presenting the legacy of Qin Hanzhang, a renowned master of liquor in Chinese culture. Designed by Bu Tianjing and Han Hao, the center masterfully combines display areas, tasting facilities, and clubhouse amenities within a thoughtfully curated environment that received the Silver A' Design Award in Interior Space, Retail and Exhibition Design. The design philosophy employs a sophisticated color palette of dark gray, black, wooden hues, and gold accents to create an atmosphere that resonates with traditional alcohol-making culture while reinterpreting Chinese architectural elements in a modern context. The space features distinctive design elements including lattice-shaped full-height display cabinets, linear architectural components, and carefully curated areas that pay homage to traditional Chinese scholarly pursuits such as stringed instruments, chess, calligraphy, painting, poetry, wine, and tea. The center's layout incorporates enclosed circulation routes that establish meaningful connections between the brand, visitors, and space, while the L-shaped golden high wall at the entrance serves as a symbolic open scroll welcoming guests. Completed in July 2021, the project overcame significant challenges in preserving the original 40-year-old architecture while creating a contemporary cultural destination that promotes scientific drinking practices and serves as a sophisticated platform for alcohol enthusiasts to share knowledge and appreciate fine liquor.
Chinese cultural heritage, alcohol culture center, interior design innovation, exhibition space design, traditional reinterpretation, luxury retail experience
CITATION : "Adam Dawson. 'Xian Qin Hui Alcohol Culture Center.' Design+Encyclopedia. https://design-encyclopedia.com/?E=450344 (Accessed on June 28, 2025)"
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